Sunday, January 29, 2012

Sex sells. Just ask people who have sex.


Trojan Rollercoaster Orgasm print advertisement
The two advertisements I choose are very racy, but in two different ways. One is a condom advertisement from Trojan. The second ad is a Godaddy.com advertisement. Both of these were found on the internet. Both ads are from sports websites and are obviously targeted towards men between 16 and 60 years old as most men that age are fans of some kind of sport. The main theme of these ads is sex. However, sex in these ads is portrayed in two entirely different ways. First off is the Trojan ad. It depicts a rollercoaster that is shaped to spell out the word “orgasm” with fireworks going off in the night background. The only words are in small print at the bottom left of the corner beside a picture of the product in its box. The words say “make each one special.” The second ad is fairly simple. It shows a fairly busty woman’s chest in a tank top with the Godaddy.com logo. The rest of the ad is words in small print on the background. Both ads are very colorful with formal having many colors going on. I chose these two ads because they are very provocative and directed towards my demographic and on websites I go on. While the first product I use, the second I probably will never use throughout my life. Godaddy.com is a place you go on the internet to find and buy domain names.



            As we all know, sex sells. The first advertisement is for a product that is only used during sex. Yet, it doesn’t use scantily clad women to sell. Sadly, all the vibrant colors might draw in the eyes of a child even though most children would have no knowledge of what “orgasm” means or what a condom is. This ad is most likely directed towards both men and women as both usually experience an orgasm during intercourse. Ironically, a condom will decrease the rate at which you will get an orgasm as it is used for protection. Surprisingly enough, the ad says nothing about the actual use of the product. On the other hand, we have the Godaddy.com advertisement in stereotypical fashion. Like the Trojan ad, this one uses sex. However, it uses sex in the visual form instead of making the audience use their imagination. This is probably directed only towards men. In addition, many women would be and are very offended by these kinds of ads by Godaddy.com. Unlike the former, this ad has nothing to do with the purpose of the product besides letters in small print. Both advertise under the impression that the audience knows the use of their product. In conclusion, the Trojan advertisement is more effective and eye-catching even though both ads leave morals at the door.

Tuesday, January 24, 2012

Issues of meat production.


Meat production is an issue that has been heavily documented and debated in the last 50 years. We see pictures of cows standing in their own manure and are appalled. Movies like "Food inc." scare us into buying organic foods. Rarely do we see the other side of the story. The fact of the matter is, we like our food. We like it fast and we like it to be delicous. The reason cows and other livestock are treated this way is not just the corporations being selfish but its the only way to feed 300 million americans every day. Food is something everyone needs. If Americans want meat just as they want vegatables, they are going to have to churn them out just as efficiently. You can villify the food industry all you want, but.... they are literally feeding you. If citizens want to imagine of a happy little cow strolling in a pasture everytime they bite into a hamburger, they should stop eating hamburgers until livestock is treated better. This is not how it is though. Often people just bitch and complain about problems with no real soultions. A word that sticks out in my mind in regards to this "inhumane." animals are not humans whether we like it or not. True, animals are often treated badly even as animal treatment goes. However, do we put animal wellbeing above humankind? Millions of Americans can only live off meat products that are cheaply produced. Take that away from them, and they may starve. This planet population  gets exponentially bigger every year and so is its dinner plate.We can picture these cows and pigs in such horrible conditions but we would be neglecting the billions of impoverished people around the world from Sudan to Bangladesh who are living meal by meal.
In figure 1.1 a baby is depicted with a toxic sign on their bib. This is supposed insinuate that play with toxic toys imported from different countires. I think their priorites are a little messed up. We see this kid and think "awww." Think about the child not much older than this baby whos working 14 hour shifts  for 19 cents an hour to make the toy. The fact of the matter is that we should be more concerned with working conditions rather than to check every single toy that comes in. This image does nothing for me and only makes me angry at the person who created it.


Get Smarter

          Technology does not equal intelligence. Technology is totally separate from intelligence. Why? because technology neither makes people naturally smarter or dumber. Those things are genetic. Throughout time there have always been smart and dumb people. Yet, technology moves at a constant rate. More people in the world may be educated, but educated and intelligent are two different things. When you are educated, you are taught by another source of information. This "knowledge" which is passed down from generation to generation is separate from intelligence because intelligence is judged by how well we retain this "knowledge." Where does technology fit into this? Technology only helps humans do tasks faster and more efficient. That being said, technology only makes the educated become less educated. That is to say the smartest people in the world become smarter, the less intelligent people who were just beginning to become educated are now deemed stupid. For example, a 5 year old from the 14th century may be considered dumber than one from the 21st century, but their ability to retain information is probably the same unless they are a genius. Nowadays, everyone has access to the same amount of information making them necessarily equal in knowledge. But now can you say everyone is getting smarter when the bar is getting higher and higher? I wouldn't consider some teenager who looks up everything on wikipedia to be intelligent. This creates a cycle. A new standard of dumb is created every time new technology presents itself. The only constant factor is one of genetics. The basic principle is that genius's will always be genius's and idiots will always be idiots.