The two advertisements I choose are
very racy, but in two different ways. One is a condom advertisement from
Trojan. The second ad is a Godaddy.com advertisement. Both of these were found
on the internet. Both ads are from sports websites and are obviously targeted
towards men between 16 and 60 years old as most men that age are fans of some
kind of sport. The main theme of these ads is sex. However, sex in these ads is
portrayed in two entirely different ways. First off is the Trojan ad. It
depicts a rollercoaster that is shaped to spell out the word “orgasm” with fireworks
going off in the night background. The only words are in small print at the
bottom left of the corner beside a picture of the product in its box. The words
say “make each one special.” The second ad is fairly simple. It shows a fairly
busty woman’s chest in a tank top with the Godaddy.com logo. The rest of the ad
is words in small print on the background. Both ads are very colorful with
formal having many colors going on. I chose these two ads because they are very
provocative and directed towards my demographic and on websites I go on. While
the first product I use, the second I probably will never use throughout my
life. Godaddy.com is a place you go on the internet to find and buy domain
names.

As we all
know, sex sells. The first advertisement is for a product that is only used
during sex. Yet, it doesn’t use scantily clad women to sell. Sadly, all the
vibrant colors might draw in the eyes of a child even though most children
would have no knowledge of what “orgasm” means or what a condom is. This ad is
most likely directed towards both men and women as both usually experience an
orgasm during intercourse. Ironically, a condom will decrease the rate at which
you will get an orgasm as it is used for protection. Surprisingly enough, the
ad says nothing about the actual use of the product. On the other hand, we have
the Godaddy.com advertisement in stereotypical fashion. Like the Trojan ad,
this one uses sex. However, it uses sex in the visual form instead of making
the audience use their imagination. This is probably directed only towards men.
In addition, many women would be and are very offended by these kinds of ads by
Godaddy.com. Unlike the former, this ad has nothing to do with the purpose of
the product besides letters in small print. Both advertise under the impression
that the audience knows the use of their product. In conclusion, the Trojan
advertisement is more effective and eye-catching even though both ads leave
morals at the door.
