Sex sells. Just ask people who have sex.

The two advertisements I choose are very racy, but in two different ways. One is a condom advertisement from Trojan. The second ad is a Godaddy.com advertisement. Both of these were found on the internet. Both ads are from sports websites and are obviously targeted towards men between 16 and 60 years old as most men that age are fans of some kind of sport. The main theme of these ads is sex. However, sex in these ads is portrayed in two entirely different ways. First off is the Trojan ad. It depicts a rollercoaster that is shaped to spell out the word “orgasm” with fireworks going off in the night background. The only words are in small print at the bottom left of the corner beside a picture of the product in its box. The words say “make each one special.” The second ad is fairly simple. It shows a fairly busty woman’s chest in a tank top with the Godaddy.com logo. The rest of the ad is words in small print on the background. Both ads are very colorful with formal having many colors going on. I chose these two ads because they are very provocative and directed towards my demographic and on websites I go on. While the first product I use, the second I probably will never use throughout my life. Godaddy.com is a place you go on the internet to find and buy domain names.

            As we all know, sex sells. The first advertisement is for a product that is only used during sex. Yet, it doesn’t use scantily clad women to sell. Sadly, all the vibrant colors might draw in the eyes of a child even though most children would have no knowledge of what “orgasm” means or what a condom is. This ad is most likely directed towards both men and women as both usually experience an orgasm during intercourse. Ironically, a condom will decrease the rate at which you will get an orgasm as it is used for protection. Surprisingly enough, the ad says nothing about the actual use of the product. On the other hand, we have the Godaddy.com advertisement in stereotypical fashion. Like the Trojan ad, this one uses sex. However, it uses sex in the visual form instead of making the audience use their imagination. This is probably directed only towards men. In addition, many women would be and are very offended by these kinds of ads by Godaddy.com. Unlike the former, this ad has nothing to do with the purpose of the product besides letters in small print. Both advertise under the impression that the audience knows the use of their product. In conclusion, the Trojan advertisement is more effective and eye-catching even though both ads leave morals at the door.